Sevag Mahserejian - Portfolio
Led digital and content-driven marketing, campaign execution, and creative direction across large-scale public and brand environments, combining visual systems and storytelling across web, social, and experiential platforms.
Campaigns and Visual Storytelling:
Creative direction and end-to-end production of campaign-driven video content supporting public initiatives, brand storytelling, and large-scale modernization efforts, designed to drive awareness, engagement, and audience understanding.
LAX Metro Transit Connector
Day in the Life series
LAX Artist Interview Series
LAnow shuttle launch
Graphic and Visual Design:
Graphic design and creative direction across digital, social, print, and environmental channels, supporting marketing initiatives, brand visibility, and public engagement. Campaign work includes LAXOrderNow, LAX Official Parking, sustainability initiatives, and public information campaigns, developed across paid media, physical installations, and on-site activations to drive awareness, engagement, and passenger adoption.
Supported content and campaigns across LAX social media platforms reaching over 1 million followers, increasing engagement and overall performance.
Sustain With Love campaign
Los Angeles Metro commission for Through the Eyes of the Artist series. Artwork displayed on all Metro buses throughout Los Angeles County and Union Station.
Album art - Ara Dabandjian’s single Siroun Dzidzernag
Album art - Ara Dabandjian’s single Stou Ara
Editorial and Layout Design:
Editorial and layout design developed for internal and public-facing communications, including newsletters, press materials, and digital publications, combining typography, imagery, and structured storytelling to drive engagement and improve content performance across digital publications.
Airwaves
Airwaves is an award-winning digital publication created for Los Angeles World Airports to support internal communications, campaign messaging, and employee engagement across a large-scale airport system. Recipient of the 2025 Airports Council International–North America Excellence in Airport Marketing, Communications, and Customer Experience Award.
Led creative direction and executed the full publication from concept through production, developing the grid system, typography hierarchy, and editorial layout using Adobe Creative Cloud, resulting in a cohesive visual system that increased engagement, improved open rates, and streamlined internal communications.
Internal newsletter for Los Angeles World Airports.
